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I worked for Liuzzi Property Management for 2 years doing all of the design work for their three shopping centres (Milleara, Gisborne and the Hive). This work was constant and varied and required a slightly different approach for each shopping centre.
Over the two years the style evolved as the Marketing Manager tried to get the branding and the demographic more aligned. Much of the work required adhering to brand guidelines for multimedia characters, which did not necessarily align with the branding for the centres.
I worked for Liuzzi Property Management for 2 years doing all of the design work for their three shopping centres (Milleara, Gisborne and the Hive). This work was constant and varied and required a slightly different approach for each shopping centre.
Over the two years the style evolved as the Marketing Manager tried to get the branding and the demographic more aligned. Much of the work required adhering to brand guidelines for multimedia characters, which did not necessarily align with the branding for the centres.