I worked for Chocolatier Australia as Product and Design Manager from July 2019 until January 2023 when the company took a new approach to their business.

This role involved assessing their brand strategy and redesigning their entire range as part of a refresh to the brand. I was responsible for all taking all design work (including for packaging, marketing and digital channels) from conception to print.

In addition to the design work, I also ran their new product development process, refining existing products and creating new ones.

I was also given responsibility for their social media accounts and all marketing materials.

If looking at the products makes you need to eat one, visit www.chocolatier.com.au

I highly recommend them!

The last product catalogues I designed before leaving the company can be accessed here:

Easter 2023

Christmas 2022

General

I have been working for Gowrie Victoria since mid-2015, doing various marketing items for them, including their Semester calendars, annual reports and sundry signage and flyers. The brand has evolved a little in that time, moving away from the grey towards a purple contrasting colour for the orange.

I have been working for Drummond Street Services as their main design provider since 2015… this involves working on flyers, training materials, signage, some web and social media support, annual reports etc.

It has also involved working on books, support for app design and as their services have increased, new branding for sub-programs has been a big part of the role.

In 2021, Drummond Street engaged an agency to work with them on rebranding their service and I was part of that process, as the person most likely to be applying the new brand.

The new brand is quite different to the old brand, and better contains the many umbrella organisations under the DS masterbrand.

Some recent publications with the new branding:

2021/22 DRUM annual report for CoM

2021/22 DRUM annual report for CoY

2021/22 Drummond Street annual report

2020/21 Drummond Street annual report

Drummond Street stats break out booklet

Drummond Street general brochure

Queerspace general brochure

I have been working on marketing collateral and promotional material for this Melbourne institution for several years. In that time they have undergone a complete brand refresh, so it’s been a busy time! Here are some photos of the recent Degustation for Dignity fundraising event with an array of collateral featuring the new logo.

See www.smhow.org.au for more information about this great organisation.

Annual reports and brochures can be accessed here:

2022 Annual Report

Community Fundraising Toolkit

Gift in Wills Brochure

I was engaged by the Spiritual Health Association to develop a little gift item for an upcoming conference. That turned into ‘THE LITTLE GIFT’ which was a small peony shaped book that gives some advice on spiritual wellbeing. This was distributed to 300 health professionals at the conference, as a small gift promoting the forthcoming title THE LITTLE BOOK OF SPIRITUAL HEALTH. I subsequently also designed the actual book and the two items continue to be very popular with all audiences.

I have since worked on several corporate style publications, diagrams and infographics for SHA.

Full versions of some of the publications I have worked on here:

2021-2023 Strategic Plan

The Little Book

Meaningful Ageing Australia first engaged me for a multi-stakeholder project designing collateral for The Little Things pilot program. From there I was hired to help them design and publish one of their books and I have subsequently worked on several books, reports and promotional items for them.

You can see full documents here:

2022 Annual Report

The Map of Meaning and Ageing

MAA Multifaith Guide

Resources for Service Providers

I worked in-house for OET for 12 months (on a maternity leave contract) which involved typesetting their tests and related materials.

I have been doing freelance work for their marketing department in recent years. This work mainly involves producing collateral for print, however, I have recently redesigned their practice books for test candidates which was a huge job, still ongoing!

Hygienic IT Australia is a startup company working to keep Australian office environments more hygienic and safer for employees. I was brought on board to design the logo and corporate brand from the beginning and have been working to produce all of their print materials over the last 6 months.

Over 2016 and 2017 I worked on several marketing/comms pieces for Vicroads – Tulla Widening Project, including corflutes, posters, information sheets for stakeholders, signage and flyers.

I was also tasked with drawing the maps and explanatory graphics for ongoing roadworks in these collateral items.

When I started working for this family run business they were called Verzon… recently I helped them rebrand themselves as Microcote. I was also working for the UK company BioClad, helping them brand their new Australian franchise. Many of the marketing materials involved cross promoting BioClad and Verzon and more recently Microcote.

Illustrations and diagrams mostly created by me.

I am slowly becoming an expert in antimicrobial surfaces!

I worked in-house at ECMS for 2 years, doing all of their marketing and design work. This involved both the umbrella branding for ECMS and also individual branding for the 40+ early childcare services that they managed.

Click here for a case study involving the development of a revised brand for the ECMS/Museum Victoria co-partnered event Romp’n’Stomp.

I do not work directly for Slimline Warehouse, however, as they don’t have an art department they have been referring their clients to me when they receive artwork that does not meet their printing specifications.

This work involves banners of all shapes and sizes, flags, A-boards and corflutes and conference backdrops and podiums. A good understanding of image scale and resolution is important and I am required to redraw logos far more often than should be the case in a digitally savvy world!

Some of the businesses I’ve worked with have also requested my services for business cards and other marketing and stationery items. It’s always good to be able to carry a design across different areas of a business.

I have worked with some really interesting businesses via Slimline referrals… I love finding out how people make a living all over Australia!

I worked for Liuzzi Property Management for 2 years doing all of the design work for their three shopping centres (Milleara, Gisborne and the Hive). This work was constant and varied and required a slightly different approach for each shopping centre.

Over the two years the style evolved as the Marketing Manager tried to get the branding and the demographic more aligned. Much of the work required adhering to brand guidelines for multimedia characters, which did not necessarily align with the branding for the centres.

I did some work for the City of Stonnington in 2014… this involved refreshing the design of their council newsletter and a couple of marketing campaigns for events in the area.

I have been working on Hurstbridge Primary School’s marketing material for several years, including a reworking of their logo and brand in 2017.

When a close friend decided to write a book about breast cancer with her 5 year old son, I offered to design it for print. This book is one of my favourite things I have designed.

Some years later that same friend started an art show to raise funds for breast cancer research, and I donated all the design work for this huge bayside charity event from 2009 until 2012. This involved putting together a 40 page catalogue, all signage and promotional materials and any other jobs required for the event.

It was an honour to be involved with such a fabulous community event.

I volunteered at the ASRC for 6 years, doing one shift on reception every week… over this time I also donated any design work that was required. At that time there was no distinct branding and no system for putting artwork together, so each piece was fairly unique… In retrospect I think this shows why you need a cohesive brand for an organisation! My kids featured quite regularly as product models…

My favourite thing to design was the annual fundraising calendar, using donated illustrations from a variety of well-known and emerging artists. I never had anybody refuse to donate an image… arty types care about human rights!

Over the years I have created many logos. Sometimes working from concept to final art, at other times tweaking, reworking, revisiting existing logos. Every logo is unique and it is a rewarding experience to work with a business on their brand mark.